British bloggers less savvy November 24, 2006
Posted by uknetmonitor in PR, blogs, companies, corporate reputation, public affairs, reputation, stakeholder.add a comment
PR Week has a report on a MORI survey that shows that the UK is behind the rest of Europe, with only half of all adults ever having heard of blogs, compared to 90% of the French. So far so bad, but what is interesting is that nearly a quarter of Brits said that they preferred to get their information from blogs. Newspaper are still ahead at 30%, but probably the most significant thing was the 52% who said that they were more likely to buy a product reviewed online, and a staggering 34% who said that they actually chosen NOT to buy something after having read bad things about it on a blog.
Any one in corporate communications, worried about corporate reputation needs to sit up and take notice of what impact blogs are having on their public relations, consumer PR, and brand.
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