UKNetMonitor

Just picked this up from The New Statesman. A poll conducted by NOP World Consumer in March last year found that 50 per cent of bloggers express opinions about a company or product at least once a week, while another survey, for Hostway, showed that 77 per cent of online consumers viewed blogs as a useful way to get insights into the products they were looking to buy. With all these opinions reaching their customers, companies felt like a boxer attacked by thousands of children – staggering from tiny blow to tiny blow, unable to hit back but sure that, at some point, damage was being done.