UKNetMonitor

UKNetMonitor

An interesting observation in Accountability’s new report “What assures” about the importance of word-of-mouth (wom) on corporate reputations.

“The gossip between stakeholders – including NGOs, analysts and so on, does ultimately determine the credibility of an organisation”. I would add customers and employees to that list. Customers because they are probably the stakeholder with the biggest contact with the company, and employees because they are a source of “privileged” information.

Companies looking to establish a reputation of trust need to assure their stakeholders. Accountability point to “received wisdom” as important as it provides confirmation by multiple sources. Apart from inside information, the report also mentions “Gossip” as important because it comes with confidence in the source, often based on a strong relationship – this could be personal, or a shared interest – and of course gossip is real and virtual. The gossip of consumer generated media is becoming more influential on corporate reputations than ever before.

For more information on how to manage corporate reputation on the internet, and to monitor what people are saying in blogs check our website at http://www.uknetmonitor.com.