Interesting observations March 23, 2006
Posted by uknetmonitor in Uncategorized.add a comment
- According to a study by McKinsey, two thirds of the U.S. economy is influenced by word of mouth.
- 50% of negative WOM happens because of a feeling of injustice on behalf on the value of the brand.
- Blogs are indexed at a faster rate and will enter search results more quickly. Brands have an opportunity to leverage this to acquire more “shelf space” in the search results.
- Just because journalists are not writing about an issue or event, doesn’t mean it’s not being talked about.
